Founded by James Lansdowne Norton in 1898, Norton is a legendary British motorcycle brand. For over 125 years, it has defined modern motorcycling, creating some of the world’s most iconic machines, crafted with attention to detail and advanced engineering.
Birmingham: The Birth Of A Legend
James Norton and his daughter Ethel design the famous Norton logo, featuring the legendary N-T connection that would become globally iconic. More than mere branding, this flowing script represented the seamless connection between rider and machine, a philosophy at the heart of every Norton motorcycle built today.
First Norton Takes Flight
The Energette emerges as Norton's debut motorcycle, powered by a 143cc Clément engine mounted to a bicycle frame. Even by today's standards, it represented something revolutionary: mechanised transport for the masses. This exceptional beginning sparked a legacy of innovation that continues to this day, proving that every legend starts with a single, bold step forward.
TT Glory Begins
Rem Fowler claims victory at the inaugural Isle of Man TT aboard a Norton-Peugeot. This wasn't just a win; it was the beginning of an extraordinary tradition of racing success. The victory demonstrates Norton’s commitment to performance and engineering excellence, setting a precedent for worldwide racing dominance for decades to come.
The Iconic Logo Born
James Norton and his daughter Ethel design the famous Norton logo, featuring the legendary N-T connection that would become globally iconic. More than mere branding, this flowing script represented the seamless connection between rider and machine, a philosophy at the heart of every Norton motorcycle built today.
Racing Dominance Defined
Norton wins an unprecedented 78 of 92 Grand Prix races and claims 7 of 9 Isle of Man TT victories during the decade. It is total supremacy. The racing pedigree earned during these golden years establishes Norton as the benchmark for performance motorcycles, a reputation that continues to influence every design decision made at the company today.
Revolutionary Featherbed Frame
The McCandless brothers' revolutionary design transforms motorcycle handling forever. Riders declare it's like "riding on a featherbed" – hence the name. This groundbreaking chassis technology transforms the entire industry's understanding of motorcycle dynamics. The principles established in the Featherbed frame continue to influence modern Norton engineering philosophy.
The World's First Superbike
The Norton Commando debuts at Earls Court, immediately winning Machine of the Year and continuing to do so for five consecutive years. More than just fast, the Commando redefines what a motorcycle can be – combining blistering performance with everyday usability. It establishes the template for the modern superbike and proves that British engineering leads the world.
Renaissance Under TVS
Norton begins its modern chapter under new ownership, drawing inspiration from the past to build tomorrow's legacy. This marked a renaissance of ambition. Investment in new facilities, cutting-edge technology and world-class talent signals Norton's determination to reclaim its position at the pinnacle of motorcycle excellence.
The Norton Resurgence
New look. New models. New era. Norton reimagines itself for the 21st century. The Norton of today acknowledges every lesson learned across 127 years while embracing the future with confidence. This is Norton evolved: once again a cutting-edge manufacturer, redefining what’s possible in a motorcycle.
At Norton, we believe that the people who make up our team, our Nortoneers, are what truly set us apart. Our team is made up of dedicated, hard-working individuals who are passionate about what they do. They're constantly looking for ways to innovate and push the boundaries of what's possible.
We work hard to create a culture of trust, respect, speed and agility, and collaboration, where everyone feels valued and supported. Nortoneers are not only exceptional at what they do, but they also behave in a way that aligns with our values and our mission.
We're proud of our team and the work they do, and we believe that our success is a reflection of their hard work and dedication. We're always looking for people who share our values and are committed to making a difference in the world. So, if you're passionate, driven, and ready to join a team that's making a real impact, we'd love to hear from you.