Have you been waiting to put your name down for the highly anticipated Norton V4SV? Well we have good news because our Sales Team is now taking orders!
It is a hugely proud moment to announce that customers can now buy the re-engineered V4SV. I would like to thank the Norton team, customers and fans for their continued support for joining us on this journey in bringing Norton and the V4SV to life. Norton has always been and will always remain a design lead brand, which is why this bike is undoubtedly the most beautiful on the market. It’s more than just looks, though. It is the ultimate British superbike, a bike that will excite riders from the moment they get on, to the moment they get off. However, this is just the beginning for us when it comes to taking this iconic brand forward.
Two years of Norton and TVS
The start of sales of our V4SV is a huge milestone, though it’s a culmination of a number of achievements over the last two years since TVS acquired Norton. Let’s take a look back over those big moments…
A new home
TVS acquired Norton Motorcycles in April 2020 and immediately set about breathing life, and investment, back into the iconic marque. Within 18 months of ownership, and against a backdrop of challenging pandemic conditions, that commitment saw the opening of a brand-new headquarters in Solihull, right at the heart of the UK’s automotive hub.
This 7,300 sqm state-of-the-art manufacturing facility is the most advanced in Norton’s 124-year history and has transformed the way we work, uniting production, R&D, quality control and the leadership team together under one roof, with the capacity to deliver up to 8,000 motorcycles per year.
Norton’s electric future
Last week, we were awarded funding by Advanced Propulsion Centre (APC) 19 to begin our electrification journey. APC 19 is an initiative which aims to assist businesses in the automotive sector in advancing their low-carbon offering while helping to accelerate the UK towards a net-zero automotive future.
Norton is the lead company in a consortium which won a competitive process to revolutionise sustainable personal transportation. For this 30-month project, Zero Emission Norton, we will work with specialist partners to develop world-class technology and products that will enhance the UK supply chain for all the critical components in electric vehicle (EV) technology including batteries, motors, chassis, cooling oils and vehicle to home chargers.
Project Zero Emission Norton is a clear example of our commitment to innovation, and will move Norton in an exciting and sustainable direction. This project will also create a significant number of jobs in the UK in manufacturing and R&D as well as upskilling existing staff to be capable of electric motorcycle engineering.
To achieve the levels of quality and performance that is expected from Norton, we have invested heavily in a dedicated quality team. Over the last two years, that team has scrutinised over 20,000 parts, using both hand and advanced technologies, to ensure they’re of the highest quality and suitable to be used on any Norton.
In addition, we’ve grown a testing and development team which is there to ensure new models are put through a rigorous testing regime before customers ride them. So far, they have covered over 70,000 miles of physical riding on track and road. Also, to ensure uncompromised levels of quality, handling and power on the road, the testing and development team has taken the V4SV through extensive and repeated testing at Norton’s trusted pave track in the UK, made up of cobbled stones and varied surfaces.
Using innovative techniques including 3D printing and virtual reality, our design team has been able to expedite a design and development methodology which blends the best of the iconic brand with the modern technology. The Norton design team is planned to grow by 75% over the next 12 months to ensure the re-engineered and future models are worthy of the Norton name.
New jobs generated
As well as investing in our facility, we have invested significantly in our talented team, creating more than 100 new jobs with a further 250-300 direct jobs and another 500-800 indirect in the supply chain predicted over the next three years. Part of this job expansion also includes growing an apprenticeship programme with local education industries to provide career opportunities for the local community.
Prices for V4SV start from £44,000 and the re-engineered V4SV is available in two colour options: Carbon and Manx Silver. The Manx Silver option is finished in striking silver bodywork with red and carbon pinstripes, a black front number board and red OZ Racing forged aluminium wheels. The Carbon Fibre option features exposed carbon fibre body work finish and carbon fibre BST wheels for reduced weight and unrivalled response. Both V4SV colour options feature carbon fibre fuel tank and body work, a TIG-welded aluminium tube frame handcrafted and polished to a mirror finish, and a Union Jack on the tail of the motorcycle.
To offer the ultimate superbike experience, each model is powered by a liquid-cooled 1200cc, 72-degree V4 engine, and optimised in-house to produce 185bhp at 12,500rpm and 125Nm of torque at 9,000rpm. Also fitted is a full-colour 6-inch TFT display, quickshift and autoblipper system, multiple engine modes, LED lighting, a keyless ignition system and sophisticated lean-angle sensitive traction-control.
Click here to register your interest in the Norton V4SV and a member of our Sales Team will be in contact with you.