Privacy Policy

This privacy policy (“Policy”) has been developed and provided to help you understand how The Norton Motorcycle Co. Limited (Norton, we, us) uses and protects the personal data that is collected when you visit and use this website (“site”).

Norton is the data controller of any personal data that is collected through the site. We are registered with the Information Commissioner’s Office (ICO) (registration number: ZA877690).

If you ever have any questions about this Policy or how we use your personal data, then you can always contact us using the information provided below.

Contact Us 

If you have any questions about this Policy or how we process your data or you would like to opt out of receiving marketing communications from us, then you can contact us at any time using the details below.

Data Security Department
Unit 500 Solar Park
Highlands Road
B90 4SH
United Kingdom

Tel: +44 121 420 3000

About this Policy

This policy applies to information that we collect from you, when you engage with us through our site, apply for jobs or when you purchase our products . This includes when you get in touch with us through contact forms, careers page or via the contact information that we make available, but also includes technical information about your visit and the device you’re using.

The type of data we collect

When you visit the site or communicate with us through our contact form/ via the contact details or when you purchase something from us then we’ll process the following types of your personal data, then we’ll collect the following types of your personal data:

  1. Identity Data: your first and last names.
  2. Contact Data: your telephone number, address and email address.
  3. Enquiry Data: the nature of your enquiry and other information that you provide in connection with it, such as your interests and preferences and test ride details
  4. Technical Data: information about your device and browser, such as your IP address.
  5. Sales Data: your vehicle details such as the make and model of your vehicle, additional vehicle specifications and VIN number.
  6. Financial Data: information about your payment details such as your card number, cardholder name, expiry date and security code
  7. Purchase History Data: information about products and services that you’ve received in the past, including the details of any warranty cover on your vehicle and its service and maintenance history. We will also store any product or sales issues you may raise with us
  8. Usage Data: information about how you use and interact with the site, such as the length of time spent on each page.
  9. Marketing Data: Your preferences for receiving updates, surveys and other marketing communications from us.
  10. Call Recordings: recordings of calls or conversations that you may have with our customer care team
  11. Transaction Data: your financial institution, payment card details and vehicle financing arrangements.
  12. Technical Data: information about your device and browser, such as your IP address.

When you visit us through our careers page then we’ll collect the following types of your personal data:

This includes the contents of your CV and cover letter which includes the following information:

Where your application is progressed, the following personal data is processed:

When you express your interest to become a sales partner through our website  then we’ll collect the following types of your personal data:

Why we process your data and our lawful basis

We collect and process your data for different reasons in different circumstances. In addition, we’ll only collect and process your data where we have a legal basis for doing so. Our purposes and legal basis for using each type of data are set out below:


Legal Basis:

Who we share your data with

Sometimes we might share your data with third parties. This could include:

Sending your data overseas

We may also send your data to recipients based overseas. However, we understand that some countries offer a lower standard of protection and will only transfer your data abroad where we are confident that your data will be properly protected.

We will only transfer your data to countries that have been deemed to offer an adequate level of protection, or where there are specific contractual protections in place with the recipient. Where do we rely on contractual safeguards then we will only use Standard Contractual Clauses or the International Data Transfer Agreement approved for use by the ICO. Please contact us to know more about Standard Contractual Clauses and how we use them.

Keeping your data safe and secure

We are committed to securing your data and keeping it confidential. We have implemented appropriate technical and organisational measures to protect your personal data from being accidentally or unlawfully destroyed, lost, altered, disclosed, used or accessed. In addition, we limit access to your personal data to those employees, agents, contractors and service providers who have a business need to know. They will only process your personal data on our instructions.

However, please note that despite our best efforts we cannot guarantee the security of information being exchanged over the internet and, where our website contains links to other website plug-ins and applications that are not operated by us, clicking on those links or enabling those connections may allow third parties to collect or share data about you.

How long we keep your data

We will only retain your data for as long as necessary to fulfil the purposes we collected it for. Once those purposes have been achieved then, unless a different purpose for processing your data arises, it will be permanently deleted.

Your rights in connection with your data 

You have rights under law in connection with your data. We’ve provided a list of your rights, although please note that they may not always apply in every case.

How we use cookies

Our website uses cookies and other tracking technologies to help us make improvements to our site and enhance your user experience.

To know more about the types of cookies we use and why we use them, please read our Cookie Policy


We would always welcome the chance to deal with your concerns in the first instance, but you have the right to make a complaint to the ICO if you feel that we have handled your data improperly. If you would like to contact the ICO, then you can do so by telephone on 0303 123 1113 or through their website at

Last updated: April 2023